Do you use email in your business? The CAN-SPAM Act, a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations.
The California Consumer Privacy Act (CCPA) became law on January 1, 2020 and was the first comprehensive data privacy legislation to be enacted in the U.S. The CCPA introduces requirements for businesses handling personal data on California residents
For more info, please refer to our Primer on CCPA and Marketing Data Protection Best Practices.
European Marketing Laws
Get a detailed, country-specific breakdown of European marketing laws and related consent requirements by country with our interactive map and downloadable PDF.
CASL is the Canadian counterpart to CAN-SPAM, and governs “commercial electronic messages”, including SMS, email, and fax messages. Unlike in the U.S., before you contact a Canadian prospect, you must have either explicit or implied consent.
GDPR Best Practices
This brief primer provides practical tips to help sales and marketing teams navigate GDPR regulations while leveraging a sales and marketing intelligence solution like ZoomInfo.
Review a list of countries and territories covered by GDPR or equivalent laws.