Data Privacy and Your Business.

As new rules and regulations surrounding Data and Privacy come into effect across the globe, it’s necessary to stay on top of new developments.

  • GDPR Best Practices

    This brief primer provides practical tips to help sales and marketing teams navigate GDPR regulations while leveraging a sales and marketing intelligence solution like ZoomInfo.

  • International Marketing Laws

    Get a detailed, country-specific breakdown of international marketing laws and related consent requirements by country with our interactive map and downloadable PDF.

  • CAN-SPAM Act

    Do you use email in your business? The CAN-SPAM Act, a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations.


    The California Consumer Privacy Act (CCPA) became law on January 1, 2020 and was the first comprehensive data privacy legislation to be enacted in the U.S. The CCPA introduces requirements for businesses handling personal data on California residents

    For more info, please refer to our Primer on CCPA and Marketing Data Protection Best Practices.


    CASL is the Canadian counterpart to CAN-SPAM, and governs “commercial electronic messages”, including SMS, email, and fax messages. Unlike in the U.S., before you contact a Canadian prospect, you must have either explicit or implied consent.

  • GDPR Coverage

    Review a list of countries and territories covered by GDPR or equivalent laws.